The marketing process – Our Methodology
Once again, every project is different, and each will require a unique set of ideas and collective expertise. However, t he following process is a general road map towards fulfilling the desired objectives:
A strategic marketing plan will outline a number of key factors which need to be considered and implemented into the overall sales strategy of your product and brand. These include:
- General marketing communication objectives
- Market Overview and SWOT analysis (Strengths, Weaknesses, Opportunities + Threats)
- Analysis of the competition
- Current market position
- Identification of target audiences and key stakeholders
- Market segmentation strategies
- The central communicational message/s
- Strategies to meet the desired objectives
- Media channels
- Budget
- Evaluation
Using a marketing plan to guide your organisation’s communications efforts to target its diverse audiences will result in more clear, coordinated, memorable and effective messaging.
“…effective communication is a key factor in the success of your product.”
—Jesse James Garrett, 2002
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