Why use a graphic designer?
When it comes to allocating a budget for design, traditionally many clients have placed it way down the list. This has never been the case, however, with clever companies like McDonalds and Coca Cola. It would be fair to say that one single design or trademark, such as the golden archways and the Coca-Cola scribe, is imprinted in the minds of the majority of the world’s population. Needless to say these are two of the largest and most profitable companies in the world.
The effects of good design can be very rewarding. A well designed logo, which reflects the values and personality of your brand will be more engaging and will achieve a much better rate of retention – greatly increasing the recognition of your brand.
So, cutting straight to the chase, design adds value. Great design is priceless. And if a company is going to survive in a competitive market, it will need to periodically review its corporate identity and image management.
There are many great examples of the benefits of good design: wine sales increasing 1500 percent, selling $40 million dollars worth of property in days, or brand recognition up 38 per cent.
It costs the same to print your letterhead, card and brochures with or without good design. A little investment in design not only makes loads of sense but potentially, dollars.
“Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all.”
- Douglas Martin, 1989
A designer will discuss options with you to increase the return on your print and advertising investment and help improve your business.
So avoid looking average…make an impact instead!
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