Advertising
Advertising is a toughie. If you don’t know what you’re doing, you’ll end up spending way too much on it, or way too little. Regardless of your own personal opinion, the cold hard facts state that: consumers respond to advertising and promotion!
In order to make your advertising work for you, there is absolutely no doubt about it – you need to have a strategy, your advertising needs to reflect the personality of your brand, your message needs to be targeted and consistent.
There is so much to consider when creating effective advertisements that will generate interest and create sales. On average a reader only spends two seconds looking at a print advert, of which up to one-and-a-half seconds is spent on visual stimuli. 90% of readers process the visuals before reading the text so it is extremely important to carefully plan out a successful campaign.
Whether you need a new campaign strategy or just a simple one-off ad, BRB provide a creative and well planned approach to advertising. We always seek to liaise with the publication team directly to ensure that the artwork they receive from us has been optimised to ensure the strongest possible impact on behalf of our clients.
And remember, advertising isn’t only limited to TV and print. Although we have plenty of experience in these mediums, our experience also covers: radio, direct mail, internet, sales promotion, telemarketing, guerrilla marketing tactics, packaging, and publicity. While everything has its place and its purpose, at BRB we always like to look outside the square.
"Advertising is totally unnecessary...unless you hope to make money."
- Jef I. Richards
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